Thanks to Christa Meland, MN Conference (UMC) Director of Communications for writing up her MNSource Resource interview for MNConnect, the MN UMC weekly digest.
Meland’s intro reads, ‘How does a local church brand itself well?’
This is a frequently asked question of the MN Annual Conference UMC. They answered it by interviewing Rev. Jeremy Peters, planting pastor at The Grove’s Cottage Grove Campus, who discussed, ‘what branding is, the …process of rebranding… brand promises and guiding values, the implicit and explicit ways [a] brand shows up, and some key questions all church leaders can ask to begin to develop or refine their own local church brand.
Watch the full interview here.